Kinship

THE CHALLENGE: Following a rise in discrimination and hate crimes against the Asian community after COVID-19, Mill St. Brewery and Stanley Park set out to design packaging for new “Kinship” products that conveys solidarity and celebrates inclusivity across these communities. THE SOLUTION: In collaboration with Pac Asia, we created two packaging designs that blend the brand’s existing colour palette with Asian-inspired iconography and prominently feature groups of people from different Asian communities united in solidarity.