Trends Report 2025

THE CHALLENGE: Each year, CrowdRiff releases a highly anticipated Trends Report for destination marketing organizations (DMOs) to highlight upcoming trends and insights. For the 2025 edition, they needed a design that reflected the current state of the industry and could perform well across digital channels to drive ebook downloads. THE SOLUTION: As the design lead, I developed an engaging and dynamic webpage and digital ads that blend the brand’s colours, fonts, and imagery with new visual elements and motion graphics. The visual language flowed seamlessly from the engaging online experience to the static ebook, creating a unified and memorable brand experience. COPYWRITER: Isabella Parks