Mill St. New Brews

THE CHALLENGE: The Toronto and Calgary Mill St. brew pubs release new brew variants every few weeks. They needed dynamic labels that could be refreshed quickly for each release while maintaining a distinct look for each beer. THE SOLUTION: We designed minimal, geometric labels featuring local landmarks from Toronto’s Distillery District and distinctive elements of Calgary’s culture, giving each brew a unique identity while keeping the series cohesive. ART DIRECTOR: George Lin